Murdock Store Launch on Monmouth Street, Covent Garden
Murdock London has just launched its fourth and biggest store to date on
the tree-lined streets of Covent Garden’s Monmouth Street – a stone’s throw
from Seven Dials. Since its establishment in 2006, gentleman’s lifestyle
brand, Murdock London, has fast become the go-to brand for the discerning
British male seeking a contemporary take on a traditional barbering,
grooming and apparel experience.
To celebrate the opening of the new flagship Covent Garden store, Murdock
London is introducing its long-awaited own line of colognes.
New colognes for the modern British male
The new colognes honour the classics of men’s fragrances without being
enslaved to the past; Murdock’s scents are modern yet with a pleasing nod to
the great British history and heritage of luxury grooming. Six contemporary
reformulations of classic favourites comprise the collection: Avalon, Fougere,
Bright Leaf, Patchouli, Black Tea and Vetiver. The variety of scents reflects the
diversity of the Murdock customer, each with his own suggestive personality:
the British bohemian, the curious adventurer, the louche dandy, and the
wanderlust traveler.
The oils in the Murdock London colognes are 100% natural and have been
uniquely sourced from the highest quality plants across the globe: lavender
from the Isle of Wight, lemon from Calabria, cedar from the Atlas
Mountains, clove from Madagascar, vetiver from the Seychelles, to name
only a few. Murdock London has worked closely with some of the world’s
leading perfumiers to develop the finest possible recipes for the scents. As a
result, Murdock’s colognes are reassuringly complex and deeply engaging.
A handsome new flagship store opens on Monmouth Street
The new Murdock London flagship store has been created jointly by
Brendan Murdock and London-based interior designer Andres Ros Soto,
who has been with the brand since its inception. Working together to bring
the brand to life, Brendan remarks “with an eye on classic style rather than
fashion, longevity rather than the temporary, we aim to provide a new
relaxed and masculine environment for the Murdock customer.”
The vintage oaks and mahogany are complemented by white marble from
Carrara, and the antique fittings and 1930s barbers’ chairs have each been
uniquely sourced. An appreciation for artistry is visible in the selection of
vintage pieces and craftsmanship is evident throughout creating a warming
environment tailored to the Murdock clientele.
In addition to offering its signature haircuts and traditional wet shaves, and
stocking some of the finest artisan brands alongside Murdock London’s own
shaving range, hair care products and colognes, the new flagship store
presents a beautifully edited collection of accessories and apparel and even a
small collection of first edition books.
Murdock London boasts three other stores, each with its own identity and
different customer-base: from Mayfair’s polished professional, Shoreditch’s
creative urban gent, and the Soho media man at Liberty.
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